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In the current technological landscape, we are witnessing a phenomenon that can be described as the Poly Buzz. It is the deafening roar of a thousand new AI tools released every week, the fragmented strategies of companies trying to "do AI" without a foundational "why," and the paralyzing noise of hype that obscures actual business value. Most organizations are currently lost in a "Joyland" of experimentation—playing with prompts, generating random images, and running pilot programs that never reach production.
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Roth AI Consulting was built to be the antidote to this chaos. Led by Miklos Roth, the practice represents a radical departure from the glacial pace of traditional management consulting. By merging elite athletic performance, photographic cognitive processing, and over 20 years of strategic marketing, Miklos has pioneered the High Velocity advisory model. This guide explores how to cut through the noise and move from AI curiosity to measurable ROI in record time.
To navigate the complexities of modern artificial intelligence, a business needs more than a technician; it needs a strategist who can operate at the speed of the technology itself. Miklos Roth’s methodology is built on a unique triad of human superpowers that allow him to outpace traditional firms.
Miklos Roth is not your typical corporate advisor. He is a former world-class mid-distance runner and an NCAA Champion (Distance Medley Relay, Indianapolis 1996). In the world of elite track and field, success is binary. You spend months of grueling preparation for a single race where victory is decided by tenths of a second. You learn to perform under extreme physical and mental pressure, making tactical adjustments in the heat of the moment.
This "race-day" mindset is the foundation of Roth AI Consulting. Miklos treats a business challenge like an NCAA final. He has been trained to condense massive amounts of effort and information into a single, explosive window of performance. While traditional consultants "jog" through discovery phases and stakeholder interviews, Miklos operates at a sprint.
The primary bottleneck in traditional management consulting is the "ingestion phase." A team of analysts typically spends weeks trying to learn a client's business, industry, and data structures. Miklos Roth utilizes a photographic memory to bypass this lag entirely.
He possesses the ability to ingest vast structures of information, data architectures, and market benchmarks, holding them in a singular, crystalline mental framework instantly. During a consultation, he does not need to check notes or wait for a report. The patterns are already indexed in his mind. This allows him to see anomalies and cross-industry opportunities in real-time that a standard team would only find after dozens of workshops.
Experience is the filter through which AI tools become business assets. With over two decades of experience in marketing and high-level strategy, Miklos understands that AI is not a standalone tool; it is a system.
He builds analytical stacks and agentic workflows that support executive decision-making. A critical component of this is his expertise in SEO (keresőoptimalizálás). He understands that in the AI era, visibility is shifting. He structures AI strategies that ensure a brand remains authoritative and visible not just to humans, but to the AI search agents that now curate the internet's information. Without a robust SEO (keresőoptimalizálás) framework integrated into your AI workflows, your business is effectively invisible to the future of the web.
The "Ourdream AI" vision is the aspiration of every modern executive: a company where AI handles the mundane, predicts the future, and scales creativity. However, the path to this dream is littered with "Poly Buzz" distractions. Here are the core tips from the Roth Business Consultant perspective to ensure your AI dream results in actual ROI.
Most companies are in the "Joyland" phase, where they give employees access to generic chatbots and hope for a productivity miracle. This is not a strategy. To move into the ROI phase, you must identify high-value problems that can be solved with specialized agentic workflows. Instead of asking "What can this AI do?", ask "What is the most expensive bottleneck in our decision-making process?"
The jvö is not AI replacing humans; it is AI × Human Superpower. Your AI stack should act as an exoskeleton for your team's existing talents. For example, if your marketing team is excellent at storytelling, use AI to handle the data-heavy aspects of SEO (keresőoptimalizálás) and distribution, freeing them to focus on the narrative.
The "Poly Buzz" often focuses on which Large Language Model (LLM) is the best. In reality, the model matters less than the data it consumes. A mediocre model with your proprietary, high-quality data will outperform the world's best model using generic internet data. Focus on cleaning your internal data streams and making them accessible to your AI stack.
The world of SEO (keresőoptimalizálás) is changing. Traditional search results are being replaced by AI-generated summaries. Your AI tips must include a strategy for "Agentic Discovery." This means structuring your brand data so that AI models like Perplexity, ChatGPT, and Gemini recognize you as the definitive authority in your niche.
Traditional consulting firms thrive on billable hours; Roth AI Consulting thrives on Velocity. The centerpiece of the practice is the 20-Minute High Velocity Consultation. To the uninitiated, 20 minutes sounds like a brief introduction. To Miklos, it is an entire lifecycle of strategic transformation.
High-Octane Preparation: Before the call connects, the "ingestion engine" is already running. Based on a comprehensive pre-call questionnaire, Miklos absorbs the client's industry data, market situation, and primary revenue inhibitors. His photographic memory builds a tactical map of the business before the first second of the call.
Real-Time Orchestration: During the 20 minutes, Miklos works live with a specialized AI stack. He validates hypotheses and simulates market outcomes while the client speaks. This is the "Best of Both Worlds" in action: the intuitive leap of a human NCAA champion paired with the raw processing power of an elite AI engine.
The Sprint to Results: By the 20th minute, the goal is not a "vision statement" but a tactical action plan.
By the end of a single 20-minute session, the client receives three concrete outputs that strip away the Poly Buzz:
These are not theoretical visions. They are specific, immediately deployable areas where AI can move the needle—whether it is automating complex lead intelligence, supply chain forecasting, or hyper-personalized customer journeys.
Miklos provides a brutal assessment of your current projects. He tells you what to scale, what to automate, and which "Poly Buzz" projects to kill immediately to save capital. This is about risk reduction and focused execution.
A tactical roadmap that focuses on speed. This includes the technical requirements, the human resources needed, and the specific SEO (keresőoptimalizálás) strategies to ensure market dominance in the AI-first search landscape.
DimensionTraditional / "Poly Buzz" ConsultingRoth AI Consulting (High Velocity)PaceGlacial (4–12 Weeks)High Velocity (20 Minutes)Cognitive BaseManual Discovery / Note-takingPhotographic Memory / SynthesisMindsetCautious / AcademicNCAA Champion / TacticalStrategy GoalTheoretical "AI Vision"Immediate High-ROI Use CasesSearch FocusBasic Keyword TrackingAdvanced SEO (keresőoptimalizálás)Risk MitigationHigh Upfront Cost / No GuaranteeMoney-Back "Aha-Moment" Guarantee
Confidence in this high-velocity model is backed by a performance guarantee that is unique in the professional services world. If, after the 20-minute session, the decision-maker does not experience at least one "Aha-moment"—a fundamental shift in perspective or an immediately usable tactical insight—the fee is refunded in full.
The logic is built on athletic accountability. In a race, the clock never lies. In business, if a "Super AI Consultant" cannot provide a breakthrough in 20 minutes, they are likely just part of the Poly Buzz. This guarantee ensures that the client only pays for distilled intelligence, not billable time.
"A good question, combined with a world-class AI stack and a brain trained for elite performance, can create more value in 20 minutes than a traditional firm can create in a month." — Miklos Roth
As AI agents become the primary way people find information, the old rules of digital marketing are being rewritten. The "Ourdream AI Tips" must emphasize that your business cannot afford to be invisible to these agents.
Miklos integrates SEO into the foundation of every AI strategy. He ensures that a brand's data and content are structured so that when an AI model is asked for a recommendation, your company is the one it surfaces as the authority. This is the difference between "using AI" and "dominating with AI." Without this integration, even the best internal AI tools are just making you more efficient at being invisible to the market.
The "Joyland" of AI experimentation is a trap that consumes time, energy, and capital. The "Poly Buzz" of constant tool-switching is the fastest way to lose market share in the most transformative era of human history.
Miklos Roth offers the extremal example of the human-AI partnership. He doesn't just consult on AI; he uses it as an exoskeleton to amplify his own human superpowers—his championship-level discipline and his photographic memory. He provides a level of clarity and speed that was previously impossible.
The race for AI dominance is a sprint, not a marathon. You can spend the next six months in workshops and strategy meetings, or you can spend the next 20 minutes winning the race. It is time to move from the fantasy of AI to the reality of ROI.
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